Will Your Google Optimization Help with MSN
Although Google is the dominant search engine, don't
underestimate the value of MSN Search. See how much in common the two
really have and how your site optimization techniques for Google will
help with MSN.
The dominant search engine is Google. That is well
understood by the average Internet searcher and by search engine
optimization professionals (SEOs). Google currently is the largest
volume player on the search engine landscape. With the recent
announcement of new search technology, the giant Microsoft Corporation
plans to make inroads into Google’s search leadership position.
optimization efforts by website owners and search engine optimization
experts have been geared toward achieving high search engine rankings
in Google. With the marketing and financial muscle of Microsoft behind
the revised MSN Search, some thought should be given to ranking well in
that search engine too.
The question faced by SEOs and by the
many millions of website owners is whether their Google optimization
techniques will play well with MSN Search as well.
The good news
for most website owners is much of the website optimization value for
Google is also helpful in MSN Search. The differences are more those of
component emphasis between the two search algorithms rather than
diametrically opposed techniques. While many standard Google
optimization methods will also work well in MSN, there are many other
optimization applications that require more attention.
understanding the similarities and differences between the MSN and
Google search algorithms, it is possible to secure high rankings in
both search engines.